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What do you think of Nike Shoes in the fashion spread? I like Nike Air so much and I put my Nike Air every time I under the bad mood.

It is said that the word fashion spread - "When you can not find appropriate clothing, they wear Chanel"; It was also noted that in Hollywood, there is such a fashion's Law: "If you do not know what to wear on Armani wearing it! "

     Whether Chanel or Armani, I believe that many, many brands this is a common dream. So, if we look at our domestic women, what are, or distribution of the brand which quote the Bible? At present, I am afraid to say not.

     Brand spirit: the soul of a given brand

     It can be said that from a technical level, the Chinese women's clothing and even China are already world-class level.

     What is the clothing on sale? Is a style? Is the design? Is the color? Is the fabric? Is working? It should be said that these are the necessary factors, but only these, but also can not be considered clothing.

     In fact, the clothing sold in a dream, is recognized as a spirit to meet every specific commodities, such spiritual needs are the material carriers. In this sense, clothing and perfume, as well as the Nike Shoes are the same.

     When Michael Jordan wearing a Nike Shoes in the basketball court, he jump to dunk from the beginning, you can in the air and "fly" more than five meters, that is to say, he can take off from the free-throw line, and then direct the ball into the basket button basket. Not only that, but the audience when he wanted to entertainment, he can step in the air, twist, best scenery in the air in relation to a variety of patterns after the dunk.

     However, when a height of one meter a few of the six employees, he took out half a month's wages to buy a pair of Nike shoes, you really think he believes he can become a basketball like Michael Jordan did it? Of course not, because not only a pair of Nike Shoes, it also represents a sporting spirit.

     The existence of such a story: Jack truck drivers killed because of drink driving and was sentenced to imprisonment for a person. To this end, he and his wife for a divorce, with children left him. Jack days wearing on like years in prison, released from prison, he can not find their own home, dead drunk every day, such as roaming, like a beggar. One day, he had recalled his wife and child with the good old days and suddenly wake up and feel that they can no longer continue this decadent, so to find a sold out by the work of coolies. A month later, he had a little savings, so only those with money to buy a pair of Nike Shoes, when he put on Nike Air at the moment, long-lost self-confidence and a smile has returned to his face.

     This is a Nike ad.

     In this ad we can not see the quality of advocacy, we can not hear voice-over-style praise, what we see is Nike to promote a spirit in silence: a spirit of never give up.

     Here, as advocated by Nike Air, has been beyond the scope of sportsmanship, but life is a positive attitude. This time a pair of Nike shoes then study how the use of raw materials, how much cost of labor, has become meaningless.  

     Similarly, the women, as women targeted for consumer products, but also about the spirit of the brand. Compared to men, women more wealth to the sentimental. Dream of a woman is born, to live the dream, therefore, women should have the spirit of their own brands.

     We look at the article mentioned at the beginning of Chanel.

     Chanel, fashion history, a remarkable woman from a poor family unknown girl, leaping to the top cause to create a miracle in the history of the clothing has become the most prominent twentieth century, one of the fashion master. In the design of Chanel, the woman is no longer a man's "flower", she said: "let a woman from head to toe from the pretense."

     In 1920, the author of a Paris newspaper: "It is a staggering genius, and her U.S. women's clothes full of art, is Unique full display." Chanel has changed the concept of fashion, so that the true art apparel step into the twentieth century. She said: "I make the concept of fashion forward a quarter of a century, because I know how to explain their age."